GoalsOfGreenTech

Washington Redskins

It’s been quite some time since I posted to this blog, and I have to come back with a rant.

The Washington Redskins are an NFL football franchise. Nothing more, nothing less. However, their name is evidently a political fireball.

The pro column for changing the name is limited to political correctness, which, I’m sorry, I have a problem with. We can’t call a spade a spade these days without offending someone. I don’t even know if those who are of Native American descent are offended by the NFL’s calling their Washington team the Redskins. Me, I look at it as the team based in our nation’s capital is honoring the Native Americans. But I guess that’s not the politically popular view these days.

The con column for changing the name is legion. The team will have to spend $millions to re-brand itself. The logo will have to be changed. The colors will have to be changed. The stadium and road signage will have to be changed. The direct marketing collateral will have to be changed. And what about all those franchise-specific marketing paraphernalia — the mugs, the hats, the key rings, the sports cards, the kids’ uniforms bearing RG3’s number? Those will all have to be changed. Redskins sports memorabilia bearing the Redskins logo and name won’t exist, and that will do a number on the market for that memorabilia.

Can’t we just call a spade a spade?