Bad news for the home of the Big Mac. As described in this article from the Chicago Tribune, Malaysia does not view “Mc…” as associated with restaurants and food as a prefix to the intellectual property of McDonald’s Corporation.
Unlike the United States, which forced the closure of McBagels based on the use of “Mc…” in the food industry being deemed confusingly similar to McDonald’s famous mark, Malaysia has held that McCurry, ostensibly an abbreviation for “Malaysian Chicken Curry” is not rendered confusingly similar to McDonald’s famous mark merely by the addition of the “Mc” prefix.
I don’t know about anyone else, but when I hear that “Mc” in association with food, I immediately think of McDonald’s. I wonder what the Malaysian court thinks of? Actually, I wonder what they were thinking of?