ICANN is planning to do something very strange next year.
We’re all used to .com, .net, .info and the rest of the top-level domains (“TLD”) by now. Well, watch out, world — here come the branded TLDs!! We’ll soon see .ibm, .3m, .delain-law-office. All you need is the $185,000 (a bit more than spare change to a small business person) to purchase the TLD name (which is why you WON’T see .delain-law-office).
As a trademark lawyer who spends time extracting clients from unintended second-level domain name infringements, I can see the trademark knots coming down the pike. Not only will second-level domains get squatted; TLDs will get squatted and sold for $millions.
Amazing. And utterly confusing. Not a good move, ICANN.