Wiley v. Kirtsaeng—Changing Copyright Ownership in the USA?

Wiley v. Kirtsaeng, S.Ct. Docket No. 11-697, one of the most important intellectual property matters to come before the Supreme Court in recent years, re-examines the “first sale” doctrine in copyright law. Stare decisis tells us that owners of the individual copies of copyrighted works are free to resell, lend, or give away their legal copies of books, paintings, software, DVDs, CDs, and so on without permission from the copyright holder, no matter where the copyrighted item originated. Now, though, book publishers, software companies, and the movie and music industries, who want to set different prices for different markets, argue that the doctrine should apply only to goods produced in the U.S.

John Wiley and Sons, a major textbook publisher, is doing battle over this very question with one Supap Kirtsaeng, a student from Thailand who studied at Cornell and USC. The case came into being when Kirtsaeng discovered that textbooks almost identical to those in the U.S. market were considerably less expensive in Asia. Being a money-hungry, entrepreneurial student, he had friends and family members send multiple copies of needed books to him, purchased at Asian prices, which he then resold to his fellow students at less than the cost of the US books but more than he paid for them. When Wiley discovered this, they sued Kirtsaeng for infringing their copyrights in the resold books; the Court of Appeals for the Second Circuit ruled in Wiley’s favor.

Kirtsaeng asks the High Court to reverse the Second Circuit’s ruling, arguing that the first sale doctrine prohibits Wiley from enforcing any copyright against the sale of any work that was previously sold.

This notion goes far beyond this one case. If the Nine Wise Ones decide that the First Sale Doctrine does not apply to copyrighted materials that do not originate in the USA, dissemination of copyrighted materials will need a massive overhaul. At this point, museums freely display copyrighted works; they would lose the ability to do that. Salvation Army and Goodwill Industries, who regularly resell copyrighted works at a deep discount, would be required to pay a royalty for resold works, which, necessarily, would raise the prices and have a heavy impact on cash-poor individuals. Ronald McDonald House, which freely lends copyrighted materials regularly to the families of very sick children staying with them, would have to charge a fee. Much of eBay’s business would come crashing down because the free exchange of already-purchased copyrighted works would be stifled. Even your neighborhood library would feel the pinch, and the free lending library would cease to exist.

And all because the publishers want to enforce different prices in different markets.

I don’t think much of this; I like free, community-supported lending libraries. I like being able to view modern art in museums. When I had cause several years ago to use the services of Ronald McDonald House, I very much appreciated the easy availability of DVDs and video tapes (that dates the time). The thought that the free lending and giving systems currently in effect would come to an end is an anathema to me.

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Patent Secrets

Elon Musk, founder of SpaceX and co-founder of Tesla Motors & SpaceX, said during his interview with Wired Magazine:

“I can’t tell you much. We have essentially no patents in SpaceX. Our primary long-term competition is in China—if we published patents, it would be farcical, because the Chinese would just use them as a recipe book.”

The ultimate goals of patent and trade secret are the same: to protect invention. They go about it in completely different ways.

Patent is, by definition, an exercise in disclosure. The deal the inventor strikes with the government which issues the patent is that s/he can have a monopoly on the invention, but only if s/he discloses the best mode to make and use the invention, and only for a limited period of time.

Trade secret is, by definition, an exercise in secrecy. No disclosure is made, no governmental grant of permission occurs, but the inventor can keep the trade secret for as long as s/he can keep the secret. Some trade secrets have lasted for hundreds of years.

So yes, the patent system in a big repository for the dissemination of information about inventions. It’s designed to be that because sharing the information through the patent system (so the theory goes) sparks further invention. In the US (I’ll get to China in a minute), the grant of patent rights expires after really a very short time, enabling others to glom onto the invention and make it cheaper, though not necessarily better, than does the original rightsholder (generic drugs are a prime example of this phenomenon).

China is notorious for its lack of respect for intellectual property in general. Although they are trying to change this, the idea that someone can own a product of the human mind is simply completely foreign to that culture. Therefore, the Tesla/SpaceX decision not to patent its invention, but to protect the invention through trade secret, is a strategic and conscious decision. They want to protect their invention from prying eyes and infringers. They do run the risk of loss of the secrets through disclosure or independent invention, but they have done their risk/benefit analysis and made their business decision. It may be the right decision for them, it may not be; that will be determined by time.

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Fair Use and Faulkner

The rightsholder for the works of William Faulkner sued — twice — over infringements of their copyrights.Although the suits were originally poo-poohed, the question asked by the two suits — what are the limits of fair use — is a question that has long plagued copyright holders and infringers alike. Maybe, just maybe, we’ll get a new signpost on the road map to determine what does and does not constitute fair use of a copyrighted work.

The copyrights for the works of William Faulkner, who won the Nobel Prize in Literature in 1949 and died in July, 1962, are handled by Faulkner Literary Rights, LLC, which filed suits against Sony Pictures Classics, Inc. and Northrop Grumman, Inc., a defense contractor, in two different Mississippi federal district courts in October 2012. In both cases, the rightsholder contends that the defendants should have asked them for a license to use Faulkner’s material. Both defendants respond that the cases are frivolous and their use is covered by the fair use doctrine. Sony may have a leg to stand on there, but Northrop Grumman is a defense contractor who ran an ad using Faulkner’s materials in a way that the rightsholder would not have consented to. Is that fair use, too? We shall see….

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Viagra Patent No Good in Canada

Pfizer wrote a patent application for one of its drugs and prosecuted it through to issuance in Canada. However, in that patent application, Pfizer’s Canadian patent attorneys/agents evidently failed to disclose the best mode of making and using the invention by “…failing to identify the active compound in the drug.” The drug is Viagra, a popular and profitable drug that enhances male sexual performance.

While this ruling is under Canadian patent law, this is a cautionary tale to all who seek patent protection. You must disclose the best mode of making and using the invention pursuant to 35 USC 112, Paragraph 1. The America Invents Act does not change that requirement.

It will be interesting to see what happens to the US patent for Viagra in the face of the Canadian ruling.

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Copyright Alert System

Huh. Isn’t this interesting. The ISPs are initiating a six-strike system to help enforce copyright.

I’m glad to see the ISPs getting involved more proactively in the enforcement of copyright. The internet is a wonderful invention, but it does lend itself to infringement. Copying without permission is very, very easy in this online world, but that copying may infringe the rights of others. That’s how the recording industry made $millions from the “free” downloading of protected music.

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Apple v. Samsung Reversed and Remanded

According to the U.S. Court of Appeals for the Federal Circuit (“CAFC”), the U.S. District Court for the Northern District of California abused its discretion when it granted a preliminary injunction against the sale of the Samsung Galaxy Nexus pursuant to a patent infringement suit currently before that court.

The CAFC’s decision cements the process for determining whether a preliminary injunction should issue. According to the U.S. Supreme Court’s decision in eBay, Inc. v. MercExchange, 547 U.S. 388 (2006), the traditional four factors of whether a preliminary injunction should issue “apply with equal force to the Patent Act.” Id. at 391. Those factors are:

  1. The movant is likely to succeed on the merits of his case;
  2. The movant risks suffering irreparable harm if the injunction does not issue, though the CAFC has held that a patent infringement plaintiff must also show that the harm is sufficiently connected to the infringement, the relevant question being to what extent the harm suffered can be ascribed to the alleged infringement;
  3. The balance of equities tips in the movant’s favor; and
  4. The injunction is in the public interest.

Here, the CAFC held that the District Court abused its discretion because there is an insufficient proof of any nexus between the infringing features and the sales of the Samsung Galaxy Nexus. Thus, any irreparable harm suffered by Apple cannot be ascribed to Samsung’s alleged infringement of the patent in question.

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UNH School of Law Library Is a Patent Office Resource Center

Why am I not surprised?

Franklin Pierce Law Center, my alma mater, which was rechristened the University of New Hampshire School of Law a couple of years ago, is now a USPTO Resource Center.

The Grand Opening of the new USPTO Resource Center is on 1 November 2012. I wish I could go celebrate this accomplishment with them.

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Starbarks and Starbucks: A Story of a Trademark Problem

Starbucks objects to the name of a new dog daycare facility outside of Chicago. Starbarks is evidently too similar to Starbucks for the coffee chain. They’ve sent a cease-and-desist letter threatening legal action unless the owner changes the name post haste.

Andrea McCarthy-Grzybek, who co-owns the Illinois facility, can’t afford to pursue the case in court, so she, having just launched her business, says she will comply and change the name, even though she insists that any resemblance to the Starbucks name is merely coincidental.

Trademark infringement is determined by a series of factors which descend from Polaroid Corp. v. Polarad Elect. Corp., 287 F.2d 492 (2d Cir. 1961), specifically: “…the strength of his make, the degree of similarity between the two marks, the proximity of the products, the likelihood that the prior owner will bridge the gap, actual confusion, and the reciprocal of defendant’s good faith in adopting its own mark, the quality of defendant’s product, and the sophistication of the buyers. Even this extensive catalogue does not exhaust the possibilities–the court may have to take still other variables into account.” Every circuit court of appeals in the US has adopted its own very similar list of factors that it looks at for trademark infringement claims.

If I were the judge deciding this case under Polaroid, I would analyze this as follows:

1. Strength of the mark: Starbucks is an arbitrary mark, which is strong; an arbitrary mark is a mark that uses existing words to mean something entirely out of the context of the meaning of the word or words. Furthermore, the Starbucks mark is famous; Starbarks is more suggestive for the services provided; dogs bark, this is a dog day care facility, which makes Starbarks a more suggestive mark, which is weaker than an arbitrary mark. This factor leans toward Starbucks.

2. Similarity between the two marks: Starbucks vs. Starbarks has two letters’ difference. That’s pretty similar. Furthermore, Starbucks has as one of its logos an oval or circle with the word STARBUCKS in the top side of the rim, a star on each side of the word, and COFFEE in the lower portion of the rim, with a stylized face inside; This logo, although color is not a registered part of it, is generally shown in green and white. Compare that to the logo shown on the poster made by Starbarks, shown here. To my eye, these two marks are disturbingly similar, leaning this factor toward Starbucks.

3. Proximity of the products. Coffee … doggie day care. Not similar at all. This leans toward Starbarks.

4. Likelihood that the prior owner will bridge the gap. Is it really likely that Starbucks, known for its coffee and related products, actually going into the dog-walking business? Probably not. This leans toward Starbarks.

5. Actual confusion: We know of no one who has actually confused Starbucks and Starbarks; if it is indeed the case that no consumer actually confused the two businesses, this factor leans toward Starbarks.

6. Reciprocal of defendant’s good faith in adopting its own mark: Ms. McCarthy-Grzybek insists that any resemblance to the Starbucks name and logo is merely coincidental. If that’s true, her good faith is large, which would lean toward Starbarks; if, as Starbucks would very likely maintain if the case were to go to court, this factor would lean toward Starbucks.

7. Quality of defendant’s product: We know nothing of the quality of the dog-sitting service Ms. McCarthy-Grzybek provides. Assuming it’s of a reasonable quality, this factor would lean toward Starbarks; if she neglects the dogs or otherwise does not perform her duties in the way a reasonable dog-sitter would do, it would lean toward Starbucks.

8. Sophistication of the buyers: Both companies have the upscale general public for customers. The courts have repeatedly held that the general public is not a sophisticated buyer. This factor leans toward Starbucks.

Solely on the Polaroid analysis, Starbarks, the Doggie Daycare, could win. However, there’s another prong to a trademark infringement suit. Because the Starbucks mark can easily be proved to be famous, the spectre of trademark dilution raises its ugly head. Starbucks, once it shows its mark is famous, has standing to prevent anyone, no matter how disparate the product or service, from using a mark that is similar to its own. The logic behind that is that since a famous mark is so well known among consumers, those consumers automatically assume that a mark that is similar to a famous mark is affiliated with the owner of the famous mark regardless of the product or service being sold.

Frankly, I don’t see much hope for Starbarks under the dilution doctrine. It is wise of Starbarks’ owner to decide that changing the name and the logo of the doggie daycare business to something that does not come anywhere close to Starbucks’ name and logo is the way to go.

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Quote of the Decade

“I’m alone and outgunned, scared and inexperienced, but I’m right.”
–John Grisham, The Rainmaker (emphasis added)

I find this quote apropos to a litigation I’m currently handling. When the opposing counsel’s 50-cal cannon booms, that cannon has shot off only one round, and now it must be reloaded. I, on the other hand, have a six-shooter; I can get off six shots to their one.

And my client is in the right.

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Google and Publishers Settle Their Suit

Well this part of the suit against the Google Library Project is done. The American Association of Publishers (AAP) has settled with Google.

Google, as you may know, took on the ambitious project of digitizing libraries to make that content available online. The Google Books site provides book excerpts for free. Not unexpectedly, this project really bothered copyright owners, and the AAP, the Author’s Guild, photographers and visual artists and several individuals filed suit to stop the project in 2005.

Although the full terms of the AAP settlement are confidential, the settlement, importantly, allows publishers to opt in or out of Google Books, and thus in or out of the digitization project.

The AAP settlement still does not resolve the authors’ separate suits, which are still pending in the Southern District of New York, still presided over by Judge Chin (sitting by designation after his elevation to the Second Circuit Court of Appeals).

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